Structuring seamless shopping experiences through strategic information design.
While studying abroad at the University of Padova, I collaborated on designing a visual sitemap for a fashion marketplace as part of my SEO in Web Design course. Focused on user navigation and discoverability, we structured a category system optimized for search volume and keyword difficulty. Additionally, we incorporated an institutional section to highlight brand heritage, accounted for global retail locations, and introduced an informational content hub. Using Miro, we mapped an intuitive, user-friendly architecture that balanced business needs with usability—laying the foundation for an optimized shopping experience. (Apr 2024 – Jun 2024)